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Is Direct Mail Fundraising Still Pulling in the Lion’s Share of Gifts?
With all the noise about social media marketing and e-mail marketing, are you confused about how direct mail fundraising still fits into the mix? Research published this year by nonprofit software...
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Which Nonprofit Database Management Software is Right for Me? Interview with...
You can forget about mailing a successful appeal letter if your donor data is a mess. I work with successful nonprofits on a daily basis to launch fundraising campaigns and other donor...
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Case Study: Nonprofit Direct Mail Marketing: Why Simple Is Better
Are you sincere about reducing marketing costs for your nonprofit? Then you’ll want to read this short post. Right now, I’m reading the biography of Steve Jobs, and one of the reasons that Apple was...
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Does Nonprofit Postage Save a Lot of Money?
Getting approved to mail at the nonprofit rate is a big deal. On average it, will save you about 10 cents apiece in postage compared to the regular rate for bulk mail. However, when the nonprofit...
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Dear USPS: Here’s How To Get More Love from Business Mailers and Increase...
Dear USPS, We the business mailers, nonprofits and marketers are here to help you! If you help us, we’ll help you become profitable. Does this sound like a pretty good deal? If so, here are a few...
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Marketers Take Note: USPS Repeats Summer Barcode Discount, But With Restrictions
Are you looking to save some money on your bulk mail postage? Then here’s some breaking news that can help. Last Summer, the USPS experimented with a no-strings-attached discount for bulk mail that...
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Are QR Codes Dead?
Have QR Codes gone the way of the dinosaur? If you look at current marketing efforts by Facebook, PayPal and Susan G. Komen, the answer is a resounding “no.” In fact with the continued explosion in...
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The Best Nonprofit Fundraising Advice
Wouldn’t it be great if you could just unzip the heads of the best and brightest fundraisers and cram their knowledge into your head? Of course it could never be that easy, but in your efforts to...
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January 2013 Deadline for Mandatory Adoption of Intelligent Mail Barcode by USPS
To complete its trifecta of major changes in January 2013, the United States Postal Service is rolling out the mandatory adoption of the Intelligent Mail Barcode for bulk mailers who want to receive...
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Multi-Channel Marketing: Combining the Strengths of Direct Mail and Online...
Online marketing channels, including social media and email marketing, are a hot topic in advertising and marketing. It may surprise you to learn that online marketing is far from the most effective...
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Nonprofit Case Study: My First Direct Mail Fundraising Appeal
Paul Green was looking for a way to send more special-needs kids to camp. His small nonprofit, the Children’s Rainbow Mountain Retreat, was relying on funding from just a handful of loyal...
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